What is BEDO all about?
BEDO Brands is an award-winning collection of wedding venues (BEDO Weddings) and bridal boutiques (Bon Bon Belle Bridal). We deliver personal, inclusive, and memorable experiences to engaged couples (like you!) planning their special day!
Beautiful couples from across the country visit our boutiques and venues in southern Wisconsin to experience the kind of care, accommodation, and expertise we provide—all of which bloom directly from our core values.













Our Core Values
Care
Our care gives us purpose in every endeavor—first for our family, then for yours.
Service
We go the extra mile in considerateness, kindness, and hospitality because your love is worth celebrating.
Process
We follow repeatable systems to ensure you don't have to worry about anything on your wedding day.
Improvement
We constantly invent new ways to serve our couples and streamline the complex world of wedding planning!
A Letter from Our Founders...
Hey!
We are so excited to celebrate with you, and we feel honored that you want to learn more about us and our venues. BEDO Brands has been in the business of love and celebration for more than a decade through Bon Bon Belle Bridal and our two peerless venues, Mercantile Hall and 10 South.
What started as a way to help couples create amazing weddings has allowed us to revitalize historic buildings, assemble world-class teams, and build beautiful, care-oriented services, all in celebration of love stories like yours.
As you explore our venues, know that our teams at Mercantile Hall and 10 South have made very successful careers of producing beautiful weddings and unforgettable events. They’re here to come alongside you, answer every question quickly, and make sure you don’t have to navigate the planning process alone.
We invite you to learn more about us, schedule your tour, and share your story. What’s important to you is important to us, so let’s build something you and your guests will remember for a lifetime.
— Wendy & Andrew | Founders & Co-CEOs of BEDO Weddings and Bon Bon Belle
Need a dress?
Check out our sibling brand, Bon Bon Belle! They’re the #1 Followed Bridal Store on TikTok in the world!